Marlboro: Bump A Smoke

Bump A Smoke!

Problem: Buying an entire pack of cigarettes is a waste for social smokers and a giving them out is a waste of money for hardcore smokers.

1. Buy Virtual Smokes

2. Exchange

3. Redeem

 

Using bump technology, bummers/social smokers are no longer annoying as they exchange virtual cigarettes for real ones.

Advertising School: Miami Ad School, Brooklyn, USA
Art Director: Jennine Punzone
Copywriter: Manasvi Abrol

Marlboro: Bump A Smoke

Bump A Smoke!

Problem: Buying an entire pack of cigarettes is a waste for social smokers and a giving them out is a waste of money for hardcore smokers.

1. Buy Virtual Smokes

2. Exchange

3. Redeem

 

Using bump technology, bummers/social smokers are no longer annoying as they exchange virtual cigarettes for real ones.

Advertising School: Miami Ad School, Brooklyn, USA
Art Director: Jennine Punzone
Copywriter: Manasvi Abrol

Bacardi Inventions Ads

 

Advertising Agency: RKCR Y&R London, UK / Y&R, New York, USA
Global Creative Directors: Guillermo Vega, Kevin Brady
Copywriter: Tara Lawall
Art Director: Devon Hong
Producer: Claudio Gorini
Assistant Producer: Pia Clarke-Ebrill
Business Director: Ben Caulfield
Account Director: Jamal Cassim
Production Company: Gorgeous
Director: Johnny Green
Producer: Spencer Dodd
Production Manager: Judy Vermuelen
Director Of Photography: Ben Seresin
Editor: Ted Guard At The Quarry
Post Production / Grade: The Mill
Music: Track: NYC moves to the sound of LA
Composers: Rodriguez, Torres, Kauhola, Solis
Publisher: Warner Chappell
Artist: Funeral Partymaster
Owner: Sony Music
Audio Company: Factory Studios
Mixer: Anthony Moore

Bacardi Inventions Ads

 

Advertising Agency: RKCR Y&R London, UK / Y&R, New York, USA
Global Creative Directors: Guillermo Vega, Kevin Brady
Copywriter: Tara Lawall
Art Director: Devon Hong
Producer: Claudio Gorini
Assistant Producer: Pia Clarke-Ebrill
Business Director: Ben Caulfield
Account Director: Jamal Cassim
Production Company: Gorgeous
Director: Johnny Green
Producer: Spencer Dodd
Production Manager: Judy Vermuelen
Director Of Photography: Ben Seresin
Editor: Ted Guard At The Quarry
Post Production / Grade: The Mill
Music: Track: NYC moves to the sound of LA
Composers: Rodriguez, Torres, Kauhola, Solis
Publisher: Warner Chappell
Artist: Funeral Partymaster
Owner: Sony Music
Audio Company: Factory Studios
Mixer: Anthony Moore

#Turkcelltweet Social Media Campaign

It was a great campaign for TURKCELL GSM operator who were looking to promote their new smart phones bundled with mobile internet. Turkcell’s agency  (Rabarba from İstanbul) have developed a campaign that would be a great effect for their target market. Rabarba was created a unique live competition through Twitter status.

The campaign featured the smartphone, which was packed in gift boxes and covered with post-its. Players had to tweet what was written on the post-its to unwrap the boxes, using the hashtag #turkcelltwett. Along the way contestants could take part in games, such as Pictionary, Trivia and word puzzles winning minutes and mobile data. The final challenge was to get a celebrity to retweet the message – winning the successful Twitter user a phone. The campaign was live for 3 hours a day over 7 days and generated 56,734 tweets. We love th simplicity of this idea. Thanks for great idea

And other details, please watch it;