Bump A Smoke!Problem: Buying an entire pack of cigarettes is a waste for social smokers and a giving them out is a waste of money for hardcore smokers.
1. Buy Virtual Smokes
2. Exchange
3. Redeem
Using bump technology, bummers/social smokers are no longer annoying as they exchange virtual cigarettes for real ones.
Advertising School: Miami Ad School, Brooklyn, USA
Art Director: Jennine Punzone
Copywriter: Manasvi Abrol
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